10 predictions for enterprise mobile for 2012

Yes, it’s that time of year of for predictions for what we might see in the next twelve months. Being in the IT business and in a company like IBM, I’m somewhat hamstrung in what I can say regarding the future because of confidentiality, but here’s my attempt at some prognostications that won’t be giving away anything secret.

These are my personal predictions and not those of IBM.

  1. There will be a huge rush to fill the developing void being left by RIM and Blackberry, and smart enterprise CIOs will focus on security and management issues first.
  2. Although there seem to be 1 or 2 new entrants in the mobile device management area every week, potential customers will learn that it takes more than being able to call an API to wipe a device to give you enterprise credibility.
  3. The differences between mobile application management and mobile device management will become clear.
  4. Companies that develop multiple applications will understand that some will be web/HTML5 based, some will be native, and some will be hybrid. You don’t need to support just one kind and your application platform vendors shouldn’t force you to do so.
  5. CIOs will realize that the connection between mobile and cloud is overhyped. CIOs will realize that the connection between mobile and cloud is underhyped. That is, your use of cloud for mobile applications may not be in the way you expect today.
  6. Traditional networks that support web applications will need to be reconfigured and re-optimized to support an increasing amount of traffic from mobile devices. The number of interactions will dramatically increase, their length will be shorter, and significantly more asynchronous notifications from the server side will all drive a lot of R&D.
  7. While Android fans continue to claim world domination and Apple keeps selling more and more iPhones and iPads, look for Microsoft‘s relative marketshare to start inching up.
  8. WebOS is done, but look for a new smartphone/tablet operating system to arise by late 2012 that will start to challenge RIM and Microsoft for the number 3 and 4 market positions.
  9. Amazon will have a serious tablet in the market by mid-2012 that will start to get some enterprise interest. The connection between that and the Amazon cloud will become clearer. The device may not be running Android.
  10. Apple will make changes to iOS to make it easier to support both personal and enterprise secure personalities on the same device. Yes, I know you can do this on Android today, but we weren’t talking about Android, were we?

Bonus: I will give up my Blackberry and get an Android smartphone for the first time (to complement my personal iPhone and iPad).

One Comment

  1. Good post. I think the real winners will be companies that build mobile apps from the ground up to include location,payment systems and identity rather than continually trying to “mobilize” old apps.

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