Over in the New York Times, there’s an article about how Apple has released a beta of Safari 3 for Windows. I think this is good news, but then I like browsers. I have Firefox, IE, Opera, and now Safari on the lone Windows machine I use.
I use Firefox almost exclusively and plan to keep it that way. I use IE no more that once a month, and then it’s usually because I come up with a web page that doesn’t work in Firefox. Oddly enough, for the last few times, those pages also haven’t worked in IE. That is, they were page problems, not browser problems. I use Firefox exclusively on Ubuntu.
I’ve never been able to get into Opera. I try out the new versions, and then maybe fire it up if I have a BitTorrent stream to read, but that’s it.
And now I have Safari on Windows. I only use it on the Mac in the way I use IE for Windows, though probably about once a week. Moreover, Safari integration on the Mac is smoother than Firefox’s, though the latter should continue to improve.
Safari on Windows looks virtually identical to Safari on the Mac but, and this is much more important, it extends the Apple software family beyond iTunes on Windows.
I believe the Apple marketing logic goes something like this:
- We provided iTunes for the Mac and then for Windows and then we cleaned up with both the iPod and iTunes. Everything else is a distant also-ran.
- Some people so got into the Apple culture and look-and-feel, they bought Macs and moved at least partially away from Windows. The “I’m a Mac” ads didn’t hurt. (Editorial comment: I did this, and I’m still thrilled about making such a good choice a month later.)
- Anyone who decides to use Safari may further be infected by this attraction to all things Apple. Not only might they buy Macs, but they might buy iPhones. Let’s try to make iPhone into the next iPod-like selling phenomenom.
In summary, people will want things that work and look like Apple products. They’ll start with Windows and at a critical time when they have a choice to upgrade the hardware or software, they might switch. If it works like an Apple, it probably is an Apple.
It’s pretty smart and looks to be well executed. As I said, I fell for it, but I’m happier for doing that. Maybe it’s just part of my mid-life crisis?
What do you think? You don’t have to mention my mid-life crisis. (grin)