ZDNet video on cloud

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ZDNet has now published a composite video of some interviews they did at the Cloud Expo in London a couple of weeks ago. My bit starts at about 2:39 into it.


2 Comments

  1. Clouds Can’t Compete.

    Kaspersky gives a sober assessment.

    The croc beneath the surface will be the ever rising cost of the services particularly those that rely on outsources for data such as mapping. Subscription-based data sources tend toward exponential increases in costs.

    A cloud service is to the enterprise what an apartment is to newlyweds. Very pleasant and effortless until the size of the family exceeds the allotted space and the drive to drop the kids off to all of their social/educational activities consumes more time than the parents have. Eventually they buy a conveniently located house and learn to fix their own plumbing.

    IOW, services don’t automagically expand per given resource over a given customer and this flattening removes the ability to compete at the mid to far end of the contract.

    It has been illuminating to watch some try to cope with the limits of Facebook only to find themselves giving up in frustration and returning to their own self-managed resources. It has been illuminating to watch the costs of acquiring core data such as mapping double and triple if the buyer offers a public service in the face of other deals made by the seller (keiretsu can be evil).

    But you put your finger on an important point: it is time to quit talking about racks of servers and talk about the applications to which I add in the context of their current market conditions. OTW, our heads are not just in the clouds.

  2. That’s more like saying that we haven’t learned how to sell to clouds yet.

    Amazon are running a ‘public’ cloud; I have no idea whether it’s profit-generating, or whether it’s being done for market research purposes at this stage; but it is being done. And there are public sources for a lot of data; I believe the basic land survey of the USA was done by the Corps of Engineers, on tax dollars; in the USA that makes it proudly public.

    And your points don’t really apply to private clouds; within (say) a university, or a pharmaceutical development/marketing company, you can imagine them deploying clouds and maybe not needing any deals with 3rd-party data providers to get on with whatever their business is.

    There is business to be done, I’m sure of it. I’m also sure that we don’t yet have the skills to exploit (scientifically and commercially); nor the understanding of what to sell and what price to ask.

    We’ll learn. Will the first-movers be the winners ?

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