See the blog post “OOXML does not buy its way in Italy”. I had been trying to figure out how to get that Beatles “Can’t Buy Me Love” into a blog entry for a few days, but Carlo beat me to it.
Andy Updegrove has more on this.
The fundamental question is whether a large company with a lot of money and business partners will essentially be able to stack committees so that they are out of balance and therefore buy an ISO standard. I, for one, do not think this is appropriate. I doubt ISO does either.