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Google leaps, Microsoft drops in brand value | News – Digital Media – CNET News
“Google’s brand name value jumped from 20th place last year to 10th in 2008, according to the latest version of an annual study that ranks the best brands, with only four technology companies ahead of it on the list. Coca-Cola is king, but technology companies are common in the top 25 brands. Microsoft slipped from second to third place, edged down a peg by IBM, according to the study by BusinessWeek and Interbrand, which base their results on the value of the brand as judged by how much revenue it will likely earn for the company.”
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Microsoft’s ‘I’m a PC’ ad images made on Macs
“Several digital images that Microsoft Corp. has posted on its Web site to trumpet its new “I’m a PC” advertising campaign were actually created on Macs, according to the files’ originating-software stamp.”
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Daily Links 09/19/2008 (a.m.)1 comment to Daily Links 09/19/2008 (a.m.) |
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Copyright © 2010 Bob Sutor - All Rights Reserved |
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Our friends at BECTA are trumpeting “Substantial progress with Microsoft” in respect of commercial goings-on in UK schools.
My personal feeling is that the ‘progress’ is not really sufficient as to tempt the IBM Lotus Notes salesman to knock on the door of the UK government and try to sell Lotus Notes into schools — this is, after all, the most likely ‘competition’ or ‘market’ as far as IBM is concerned.
Should BECTA give up, and say that it’s like a coal miner when the coal seam is exhausted ? More productive to go and do something else ?